![]() ![]() This could provide you with insights into the best months to put some serious muscle behind your advertising and promotion, the best months to put on offers, or even the best months to cut your losses and head on holiday for a few weeks. The trend is consistent across the year, but there’s a regular and significant dip around November and December. Take ‘Wedding dresses’ (below) for example. Taking a more long-term approach, Google Trends lets you see quiet and busy times of year for your product. Google Trends is a free tool that allows you to do key word research see what is trending on Google find a niche get new content ideas or learn more about. You can see the times of year most popular for your product or service It can help you decide if there are legs in your product. ![]() Google Trends allows you to take a look at crazes that swept the nation and see what their lifespan looked like. You might not be able to relocate to Russia upon learning that demand for your product is higher there, but if your business is online this could provide you with some useful – and unexpected – insights about markets you could be tapping into. It shows you where your product or service is most popularĪs well as showing you the popularity of your product or service over time, it can show where it’s popular too. More importantly, you can keep the finger on the pulse and monitor how the trend is doing in real-time. In the simplest terms, you can see how many people have been searching for products similar to yours over time, and whether the trend is an upwards one – or a declining one. You can get an idea of the popularity of your product Here’s how you can use Google Trends to validate your business. This isn’t the place to come for exact keyword data (you’d still go to Google Adwords for that) – rather this is where you come for interesting insights into how various search terms have changed across time, or to gain a snapshot into the trends evolving within the last few hours or days. You can refine it by time period and location, and see the relative popularity of search terms at a glance. Google Trends, much like the name suggests, tracks what terms people are searching for and translates this into trends from 2004 onwards. But one, Google Trends, is a lesser-known tool that could have a significant impact on your business. Many of them – Gmail, Google Drive, Google Analytics – you’ll be familiar with already. Google has many exciting tools that small businesses can use. Another effective way to use Google Trends is by searching your industry name to identify the top trending topics at the moment.
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